Last Updated: June 2025

At Avena Carpets (“we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal data.
This policy explains how we collect, use, and safeguard your information when you visit our website, place orders, or interact with our services.

1. Information We Collect

We may collect the following data when you engage with us:

• Personal Details: Name, email, phone number, billing/shipping address.
• Order Information: Carpet specifications (size, design, materials), payment details (processed securely via [e.g., Stripe, PayPal]).
• Website Usage Data: IP address, browser type, pages visited (via cookies; see Section 4).
• Communications: Emails, inquiries, or feedback you submit.

2. How We Use Your Information

Your data is used to:

• Process orders and deliver your bespoke carpet.
• Communicate about your order (e.g., production updates, shipping confirmations).
• Improve our website/services (via anonymized analytics).
• Comply with legal obligations (e.g., tax records).

We never sell your data to third parties.

3. Legal Basis for Processing (GDPR Compliance)

We process your data based on:

• Contractual necessity (to fulfill your order).
• Legitimate interest (e.g., fraud prevention, customer service).
• Consent (for marketing emails; you may opt out anytime).

4. Cookies & Tracking Technologies

• We use cookies to enhance site functionality (e.g., saving cart items).
• Third-party tools (e.g., Google Analytics) track usage patterns anonymously.
• You can disable cookies via browser settings, but some site features may not work.

5. Data Sharing & Third Parties

We share data only with trusted partners essential to our operations:

• Payment processors (e.g., Stripe).
• Shipping carriers (e.g., FedEx, DHL).
• IT/service providers (under strict confidentiality agreements).

6. Data Retention

We retain your information:

• For active orders: Until delivery + [X] years for warranty/tax purposes.
• Marketing lists: Until you unsubscribe.
• Website analytics: Aggregated/anonymized where possible.

7. Your Rights

Depending on your location, you may:

• Access, correct, or request deletion of your data.
• Withdraw consent (e.g., unsubscribe from emails).
• Lodge complaints with your local data protection authority.

To exercise these rights, contact us at [Your Email].

8. International Transfers

As a global business, data may be transferred outside your country (e.g., for shipping). We ensure safeguards (e.g., EU Standard Contractual Clauses) are in place.

9. Security Measures

We implement industry-standard protections:

• Encrypted payments (SSL/TLS).
• Restricted access to personal data.
• Regular security audits.

10. Updates to This Policy

We may revise this policy periodically. Changes will be posted here with an updated “Last Revised” date.

11. Contact Us

For privacy-related questions or requests:
Email: richard@avenacarpets.com
Phone: 07958009677
Address: Avena Carpets, Unit 1 & 2 Pit Farm, Pinnar Lane, Southowram, Halifax, HX3 9QQ